Concept & Execute

Universkin
by Alma

Alma’s In-House Creative Agency x Bolder Creative collaborate on the Universkin by Alma product launch in the North American market. Showcasing medical-grade skincare and customizable Activating Serums through refined 3D animated video campaigns and cohesive brand visuals.

  • Universkin by Alma, the world’s first AI-assisted skincare line, is launching in the U.S. and Canada markets and was looking for an clean and sophisticated campaign to launch their retail products.

  • As Senior Art Director, I partnered with Alma’s Creative Director and Marketing VP to define the art direction for a 3D animation launch that combined timeless music with elevated visuals. Our in-house team led creative direction to ensure the final work stood apart from competitors and aligned seamlessly with Alma North America’s branding and campaign materials.

  • Under the Creative Director’s guidance, I sourced music that aligned with the VP’s vision, provided feedback on storyboards and style frames, and led weekly check-ins with the freelance 3D agency to ensure milestones were met. I worked closely with both the Marketing VP and Creative Director to maintain creative alignment and consistency across all campaign touchpoints.

Bring your ideas to life.

  • Photography

    Whether it's a product launch or a lifestyle shoot, I work closely with clients to understand their vision and goals, and then translate it into a cohesive visual style that effectively communicates their campaign’s message.

  • Graphic Design

    From websites to posters to packaging, I create visuals that connect with people in meaningful ways. As a Senior Art Director, I guide and support my team while collaborating closely with the Creative Director to ensure every design is strategic, adaptable, and built to perform across any platform.

  • Marketing

    A comprehensive marketing campaign takes a village, and that village includes designers, brand managers, product designers and so much more. Together, we work to bring the visual concepts to life and make sure that they align with the goals and values of the company.

During the last decade, I've collaborated with brands and creators to produce visually stunning and captivating content. Working alongside dynamic teams to brainstorm and execute content strategies for product launches, editorials, and even fine art pieces.